Thank you for your interest in RKG's Digital Marketing Report for Q1, 2014.
Q1 2014 saw continued growth across channels, as total paid search spend increased 17% from last year and organic search share stayed relatively constant. Mobile devices also continue their upward trend, with smartphones and tablets each accounting for 18% of paid clicks, together contributing over a third of all search traffic. Product Listing Ads (PLAs) continue to drive paid search growth, reaching an impressive 50% of non-brand traffic on Google.
For more detailed analyses on PLAs, mobile, paid and organic search, comparison shopping engines, social media, display advertising, attribution, and more, download the report now.
The full report contains over 50 charts highlighting trends in the digital space. To download, simply fill out the form below and you'll receive the report instantly.