May 20-22, 2013
Omni Hotel
Charlottesville, VA

"Great event, RKG!  I'll be looking forward to
attending the Summit again next year."
- 2012 Attendee

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Agenda

Day One - May 20th:

  • 7:00p-9:00p: Opening Reception (Omni Atrium)


Day Two - May 21st:

  • 8:30-9:15a: Breakfast (TBD).

  • 9:15-9:30a: Opening Remarks (Ballroom)

  • 9:30-10:30a:Adam Audette - "The State of SEO in 2013: What's Changed and What To Do About It" (Ballroom)

  • 10:30-10:45a: Networking Break (Hall and Ballroom)

  • 10:45-11:45a: Stacey Helman from Bing - "What Will Bing Do Next, and How Will It Impact Advertisers?"  (Ballroom)

  • 11:45-1p: Lunch (Omni Atrium) - sponsored by SLI Systems



  • 1p- 2p: Paul Koch & David Kennedy - "Enhanced Campaigns - Clues to the Future" (Ballroom)

  • 2-3p:Tobias Dengel of WillowTree Apps (Ballroom)

  • 3-3:15p: Break (Hall and Ballroom)

  • 3:15-4p: George Gallate, RKG's CEO (Ballroom)

  • 4-5:30p: Roundtable Discussions (Visit two roundtables. 45 min each.)

    Paid Search (Mia Brennan and Mark Ballard):
    Session 1 & 2- Latest & Greatest in Paid Search - Hear about the  newest developments from the engines -what's working, what's not

             Social Media (Melissa Addison):
              Session 1- Foundation for Success on Social Media

              Session 2- Measuring the Value of Social Media

            Comparison Shopping Engines (Todd Bowman):
            Session 1 - Google PLAs -Getting the most from your feed- with Egle
                Mazonaite & Ben Hochstetler
             Session 2 - Marketplaces - Pros/Cons and what to think about before selling
                 on them - with Jeremy Arthur

             Search Engine Optimization (Jody O'Donnell & Jamey Barlow):
              Session 1- Duplicate Content Traps

              Session 2- Quick Tips for Local and International SEO

              Display Advertising (Michelle Ulizio):
              Session 1 - Display Advertising on Facebook: RTB on the FBX
              Session 2 - Beyond Retargeting: Exploring the Outskirts of the Display
               Landscape

  • 6:30p: Dinner - Jefferson Theater

  • 9p: 2nd Annual RKG Free Poker Tournament - (Omni)

                    -prizes provided by Google


Day Three - May 22nd
:

  • 8:30-9:15a: Breakfast (TBD).

  • 9:15-10:15: George Michie - Welcome and the State of RKG (Ballroom)

  • 10:15-11:15a: Vanessa Fox of Nine by Blue (Ballroom)

  • 11:15-11:30a: Break (Ballroom)

                                     -Networking break sponsored by Bing

  • 11:30a-12:30p: Deitra Mara from Google (Ballroom) - "The Future of Google+"

  • 12:30p-12:45p: Final Notes from RKG

  • 12:45p-1:30p: Lunch

  • 1:30p: Meet with your RKG Team